Land Rover history
Land Rover in the Korean War, November 1950
Land Rover is an automobile manufacturer. It currently belongs to the Indian automotive and industrial group Tata Motors. In 1947 the Wilks brothers, managers of the English Rover factory, had the idea of producing an all-terrain vehicle for the civilian public. To do this, using the robust chassis of a WWII Jeep Willys, they adapted from Rover, a gasoline engine, a gearbox and the rear axle and with all this they made a prototype. At the beginning, the driving position was in the center of the front seat, thinking about its use in the various countries with right or left driving. The idea was unsuccessful. The body of the first model was of straight lines built with riveted aluminum panels to obviate the iron shortage of the time. A group of three simple front seats on a transverse metal drawer together with two benches located lengthwise at the rear allowed the transport of nine people. The roof was canvas with a metal frame to support it. The removable front doors in their upper half had sliding glass in their removable part. Finally in 1948 it was presented at the Amsterdam Hall and in 1949 the manufacture began.
Land Rover in British Leyland
In 1967, the brand became part of Leyland, which would later become British Leyland, under the name Rover Triumph. In 1970, the Range Rover was introduced to the market. In 1975, British Leyland collapsed and was nationalized. During the process, it is recommended that Land Rover separate from Rover and be treated as separate but contained companies within British Leyland.
Classic Land Rover in the Sierra Madrileña
In 1976, the one millionth Land Rover left the production line.
In 1978, Land Rover Limited is formed as a separate subsidiary, part of British Leyland. In 1980, Rover production ended at the Solihull plant, with manufacturing of the SD1 transferred to Cowley, Oxford; so that the plant is dedicated exclusively to the manufacture of Land Rovers. That year the 5-door Range Rover was also introduced.
In 1981 it entered as a supplier of the Camel Trophy and later also as a sponsor by supplying the vehicles prepared for such a test. With this sales promotion, the company achieved renown and the position of leader in the SUV market aimed at a middle-class or upper-middle-class public, according to López Pastor (1998, p. 502).
In 1986, British Leyland was renamed the Rover Group. In April of that year, Range Rover of North America Inc. is created to enter the US market.
In 1988, the company is privatized and bought with British Aerospace, where it is known simply by the name of Rover.
Land Rover Discovery Series I
In 1989, the Land Rover Discovery was introduced to the market.
Land Rover at BMW
In 1994, the Rover group is bought by the German company BMW. That year the second generation Range Rover was also introduced, while the original Range Rover changed to the Range Rover Classic name, continuing with this until 1995.
The Land Rover Freelander is introduced in 1997 and the second generation Discovery in 1998.
In 2000, BMW sold Land Rover to the American consortium Ford for about £ 1.8 billion (approximately € 3 billion at the time) .5
Land Rover in the Ford Group
Land Rover was acquired by the Ford Group in 2000 and became part of the prestigious Premier Automotive Group division of that consortium. In 2004 it manufactured 163,729 vehicles, slightly exceeding its 2003 production when it produced 162,175 vehicles. In recent years it has felt increasing competition on all fronts, from capable off-road cars that challenge the strong Defender to a wide range of sport utility cars in the mid, semi-luxury and luxury categories that unsettle its Freelander, Discovery and Range lines. Rover. Still, Land Rover remains one of the most prestigious brands in the category. All its models are made in Great Britain.
Land Rover has pioneered the development of electronic off-road driving aids, such as the HDC system for hill descent control. In 2005 it introduced the new Range Rover Sport model, a vehicle derived from the Discovery LR3, which seeks to compete with midsize, luxurious and sporty-behaving models such as the Porsche Cayenne and the BMW X5. It got off to a good start by being declared SUV of the Year by Top Gear magazine. The engine was a V8 derived from Jaguar, with 4.2 liters it produced 396 hp at 6,100 RPM. According to factory data, it reached 100 km / h in 7 seconds and 225 km / h top speed.
Freelander 2 2008
At the end of 2006 the second generation Freelander was introduced. Direct competitor of Honda CR-V, Toyota Rav4, Hyundai Santa Fe, Kia Sorento, Jeep Cherokee, Nissan X-Trail, etc. The Freelander 2 has two available engines: 2.2 diesel 160 hp and 3.2 V6 gasoline 260 hp. It also adds the Terrain Response system that facilitates maneuvering in 4X4, with several programs for descent, braking, acceleration, torque recovery, energy forwarding, etc.
Due to the crisis in the automotive sector, in 2008 Ford sold Land Rover and Jaguar to Tata Motors.
Land Rover Defender
Main article: Land Rover Defender
Land Rover Defender
Appears for the first time in 1948 is a 4 × 4 SUV valid to access the most inaccessible parts of the planet. The Defender throughout its history has been the choice of explorers and workers expanding its audience in our days to adventurers and fans of off-road in general, for continuing to be a true all-rounder.
Always “spartan” in terms of interior finishes or finishes, but practical in results, the Land Rover Defender was consolidated in the 1950s among many other uses as a military vehicle.
From 1948 to 1959, more than 250,000 units were sold, and during the 1960s overall sales of SUVs experienced remarkable growth, making the Land Rover Defender the leading off-road vehicle salesman of the time. It was the most used model to equip the Camel Trophy, in different versions. Sometimes he was chosen by the participants and the organization, sometimes just by the organization.6
Today it is possible to find this explorer anywhere in the world, with the same image of robustness with which its creators surely thought when creating this vehicle, used as an image of adventure by authors such as Thorer and Karl-Heinz (1985) or Enrique Revolt (1987).
Land Rover in Spain
In the middle of the 20th century, Metalúrgica de Santana, an Andalusian factory of agricultural implements, reached an agreement with Rover, to manufacture in Linares (Jaén) with a degree of nationalization of 75%, the Land Rover of the series II and to which the word Santana was added to its logo to highlight its origin. The first units went on the market in 1959. A factory built later in Manzanares (Ciudad Real) began to manufacture the engines for the vehicles. Later, with agreements with the Japanese parent company, since 1983 it also manufactured the small Suzuki. It is in that year when Rover parted ways with Santana. In 1999, after a serious financial crisis, the company became public when it was acquired by the Junta de Andalucía, through the IFA.
They evolved over time, even in 1967 a version of their own was created on the long chassis (109) with a forward cabin that significantly expands the interior space. The range of engines received in 1977 an engine of its own design with six cylinders of 2429 cc and 94 HP that motivated slight changes in the front grill aligning with the front wings. There were turbocharged and five-speed versions. An entirely indigenous model based on the 109 chassis is currently marketed. The new vehicle, called Santana Aníbal, with an Iveco engine, has been chosen as a light transport vehicle by the Spanish Army. Starting from the Aníbal model and since the beginning of 2008, the Iveco version has been marketed, which has been called Iveco Massif and which also opts to enter the Italian army. This shows the idea that Fiat (the group to which Iveco belongs) will soon (probably before the end of 2008) exercise its right to purchase Santana Motor.
1989-present – Land Rover Discovery
1998-present – Land Rover Freelander
1973-present – Range Rover
2005-present – Range Rover Sport
2011-present – Range Rover Evoque
2015-present – Land Rover Discovery Sport